Official music video for Fox Stevenson's 'Sweets (Soda Pop)'. I somehow thought it was funny to make a video about modern relationships, and how women usually have an impossible checklist of things that they want in a mate, while men will really do anything to get a woman.
It ends up being very much a game of lies and creepiness when in the end we all just want to bang each other. Or something. The video was originally rejected for another track and was re-edited to fit with Fox Stevenson's track.
I was just doodling in Photoshop one day and I came up with this bomb character, that I thought was pretty funny. It led to having all the characters be explosives... I was trying to have a dynamite character but it just didn't work with the story.
I did a storyboard for most of the story and but I stopped at the ending because I was sort of stuck and also running out of time. I really wasn't sure how I was going to end it until I was about 3/4 finished with the video. I think it came to me one day in the shower or something... The nerd should get his ass kicked and the girl gets all 'Independent Woman' on everyone!
I had a lot of fun working on this shot. Unfortunately, I rendered the animation at 12 FPS to try to get a steppy, stop-motiony feel that never quite works. Apparently that pissed off a lot of bratty internet people. I read a comment said it looks sort of like a bowling lane video, which I think is pretty funny.
Believe it or not, this Jack Nicholson GIF was the main inspiration behind this shot, and for the character in general. I kept seeing it everywhere and I thought it was hilarious.
I always love video game parodies, and this was a lot of fun to do. I remember taking breaks and literally playing Street Fighter 3. Great game for reference and also button mashing stress relief. I can only play with Ken though... I suck with everyone else.